Compare Live Shopping Platforms
Select 2-4 platforms to compare side-by-side across fees, payouts, audience, and features.
See also: Best Live Shopping Platforms 2026 | Whatnot vs TikTok Shop vs Amazon Live
Select platforms (3/4):
| Feature | WNWhatnot | ||
|---|---|---|---|
| Seller / Referral Fees | ✓6% referral fee (3% for new sellers) | 10.9% seller fee | 0% livestream fee (standard 8-15% Amazon selling fees) |
| Payout Schedule | ✓1-15 days after delivery | Weekly (Early Payout for 4.8+ rating) | Biweekly (standard Amazon seller payout) |
| Minimum Requirements | US-based business, 18+, valid ID, product compliance | Application required, category-specific approval, 18+ | Brand Registry or Amazon Influencer Program membership |
| Audience Size | 200M+ monthly users | 10M+ monthly users | ✓300M+ Amazon accounts |
| Best Categories | Fashion, beauty, electronics, home goods | Collectibles, trading cards, vintage, sneakers, comics | Brand-registered products, electronics, home, beauty |
| Creator Tools | Affiliate marketplace, sample requests, shop tab, live tools | Auction tools, giveaway system, shipping labels, seller dashboard | Amazon Live Creator app, product carousel, influencer storefront |
| Checkout Flow | In-app checkout (native) | In-app checkout (native) | Amazon checkout (1-click) |
| Analytics | Shop analytics dashboard, GMV tracking, traffic sources, conversion rates | Sales history, viewer metrics, follower growth, payout reports | Amazon Brand Analytics, livestream views, clicks, sales attribution |
| Live Streaming Features | Product pinning, live coupons, co-hosting, real-time sales overlay, replay | Auctions, buy-it-now, giveaways, breaks, co-streaming, scheduled shows | Product carousel, Q&A chat, promo codes, shoppable video, VOD replay |
- Seller / Referral Fees
- ✓6% referral fee (3% for new sellers)
- Payout Schedule
- ✓1-15 days after delivery
- Minimum Requirements
- US-based business, 18+, valid ID, product compliance
- Audience Size
- 200M+ monthly users
- Best Categories
- Fashion, beauty, electronics, home goods
- Creator Tools
- Affiliate marketplace, sample requests, shop tab, live tools
- Checkout Flow
- In-app checkout (native)
- Analytics
- Shop analytics dashboard, GMV tracking, traffic sources, conversion rates
- Live Streaming Features
- Product pinning, live coupons, co-hosting, real-time sales overlay, replay
WNWhatnot
- Seller / Referral Fees
- 10.9% seller fee
- Payout Schedule
- Weekly (Early Payout for 4.8+ rating)
- Minimum Requirements
- Application required, category-specific approval, 18+
- Audience Size
- 10M+ monthly users
- Best Categories
- Collectibles, trading cards, vintage, sneakers, comics
- Creator Tools
- Auction tools, giveaway system, shipping labels, seller dashboard
- Checkout Flow
- In-app checkout (native)
- Analytics
- Sales history, viewer metrics, follower growth, payout reports
- Live Streaming Features
- Auctions, buy-it-now, giveaways, breaks, co-streaming, scheduled shows
- Seller / Referral Fees
- 0% livestream fee (standard 8-15% Amazon selling fees)
- Payout Schedule
- Biweekly (standard Amazon seller payout)
- Minimum Requirements
- Brand Registry or Amazon Influencer Program membership
- Audience Size
- ✓300M+ Amazon accounts
- Best Categories
- Brand-registered products, electronics, home, beauty
- Creator Tools
- Amazon Live Creator app, product carousel, influencer storefront
- Checkout Flow
- Amazon checkout (1-click)
- Analytics
- Amazon Brand Analytics, livestream views, clicks, sales attribution
- Live Streaming Features
- Product carousel, Q&A chat, promo codes, shoppable video, VOD replay
Related Platform Guides
Data last updated March 2026. Fee structures and platform policies may change. LiveShopFront may earn a commission through affiliate links at no extra cost to you. Learn more.